UNIVERSAL PARTNERS WITH GENERATIVE AI STARTUP ENDEL TO CREATE ‘AI-POWERED, ARTIST-DRIVEN FUNCTIONAL MUSIC’
Universal Music Group (UMG) has entered into “a first-of-its-kind strategic relationship” with generative AI sound wellness startup Endel to create what they call “AI-powered, artist-driven functional music”.
According to Endel, so-called functional music (e.g. music for sleep, running, relaxation etc) “represents one of the largest sub-categories of music listening worldwide, encompassing an estimated 15 billion streams a month across all music platforms”.
Under this “groundbreaking” agreement, the two companies will use Endel’s proprietary AI technology to let UMG artists “reimagine” their music and create “science-backed soundscapes designed to enhance listeners’ wellness” using both new music and new versions of catalog music.
It uses personal inputs from the user’s movement, time of day, weather, heart rate, location, and other factors to produce personalized soundscapes.
Today’s announcement of the agreement also follows Amazon Music playlist partnership with Endel back in February.
This article was first published on MusicBusinessWorldwide.com Click HERE for further information.