Jay-Z - Top of Forbes List

Rap Mogul, Jay Z adds Marijuana to his list of businesses. His line “Monogram’ is being released today(Oct. 23) from the California Weed Company, Caliva.

Jay Z - Joins Marijuana Business (Caliva)

According to a press release, “Monogram” is going to “redefine what cannabis means to consumers today” through “careful strain selection, meticulous cultivation practices and uncompromising quality,”

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Jay Z became chief brand strategist at Caliva in July 2019. He is involved in the company’s creative decisions, and promotional strategies. Also bringing awareness to social issues related to marijuana legalization through the brand.

Jay Z -

Rap Artist’s Snoop Dogg, Wiz Kalifa, and 2 Chainz have already joined the growing marijuana business. All currently have their strains available for sale.

Inside the First SoCal Store of Jay-Z-Backed Cannabis Brand Caliva

Read more on this on Jay Z‘s company’s website, and Instagram account.

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